Workshops

Featured Workshops

Video Direction - Taking your photography from still to motion.

At the start of my career as a commercial photographer, I would have never imagined that one day I would be directing broadcast tv commercials. I only thought of myself as a still photographer. And that was a reasonable assumption to make - when the two industries were separated by the equipment they used, the technology employed, the educational requirements, and even the jargon spoken on set. Not to mention the cost of producing a still image vs a moving one. But today the two industries have more in common than differences. In fact, today I would argue that it’s unreasonable to think that you will only be a still photographer, and that you will never have the opportunity, or like me, be pushed into doing more than you ever imagined. 

 

In this workshop you’ll learn what’s required to transition from still photographer to director. We will discuss pre-production, how to craft director’s treatments, budgets, casting, and understanding the various job roles on set. We’ll talk about the skills you have as a still photographer that are transferable, and the skills you will need to acquire. This is not a technical session with equipment list and formulas - it is a high level overview of the process of going from Photographer to Director. 

Presenter

Teri Campbell

Teri Campbell is a Director, Photographer and Author. He has been named one of the 200 Best Ad Photographers Worldwide by Archive Magazine for 2020, and called a lighting master by PDN. His company, Teri Studios has become a destination for consumer packaged goods companies, restaurants, beverage and travel related businesses seeking original images and films for advertising and packaging. Clients include - Maker’s Mark, Kraft-Heinz, Fage, Marzetti, Kellogg’s and Sonic.

When not in the studio, Teri is a frequent speaker at leading industry conferences and universities. He is also the author of Food Photography and Lighting: A Commercial Photographers Guide to Creating Irresistible Images.

Beautiful Editorial Photography Vs Advertising Photography

Food photography is food photography, right? Not always. In this 45 minute presentation, food photographer Matt Armendariz and food stylist Adam Pearson will discuss the differences and similarities of preparing aspirational and beautiful images of food for cookbooks and magazines versus the often-stringent demands of large advertising clients. What if they both want the same thing? We'll discuss!

 

Presenters

Matt Armendariz
Matt Armendariz began his food career over 30 years ago, beginning as a visual artist for Whole Foods Market before becoming Creative Director and then moving to specialty retailer Bristol Farms. He traded in his cubicle for the camera, and has been photographing food and lifestyle for the past decade. Matt brings a true California vibrancy and joy to his work, with a client list that includes Chrissy Teigen, Target, Walmart, Coffee Bean & Tea Leaf, Panda Express, KFC, Taco Bell, Chipotle, and many others. He is the contributing photographer/author of over 35 cookbooks, and when he's not shooting, you'll find him at the gym teaching Zumba classes.

Adam Pearson
After a stint in culinary school, Adam realized he didn't "smoke enough and swear enough" to make it in the restaurant world, and it was a serendipitous opportunity to apprentice with a food stylist that set Adam's career in motion. Now, as one of the busiest working stylists on the West Coast, Adam brings his unique style to a variety of clients that include Chrissy Teigen, Target, Applebee's, US Foods, Kitchen Toke Magazine, Kohl's, and many others.

 

Business Growth and Expansion – Scale your business and increase revenue

A panel of photographers, stylists and branding experts will discuss business growth through digital marketing, expanding social media for your photography business and introducing video into your offerings.

 

Panelist

Teri Campbell
Denis Vivaldo
Christina Peters
Chris Chong

Moderator:

Hope Cohen

Hope is a Culinary Expert, Author, and Television Host on a mission to expand viewers’ palates for global food and culture through storytelling. One belief stands central to her dynamic work: that the universal language of cuisine truly connects us all. This belief has taken Hope around the world, bringing international recipes from far and wide directly to your table. You’ve seen her onRachel Ray,Dr. Oz,NBC 10, and fox 29 sharing her expertise for fast, fresh, and simple food that you can make at home. Drawing from her experience on television sets and in the back kitchens of celebrated chefs, Hope established Strawberryblonde®: a culinary consultancy. As CEO, Hope advises restaurateurs and culinary companies on the art of marketing, aesthetic concepts, and menu development.She is currently expanding her Crave brand into an international food and travel show. Hope is a mother of two and shares her time between Philadelphia, Manhattan, and Rome. She travels to be near the sea and in search of her next meal, but not always in that order. 

Find her on Instagram @icravephilly

The Art of Making You Hungry:

The remarkable story of food styling through the ages 

While it’s easy to think of food styling only in terms of our current fascination with the explosion of food photography on Instagram and other social media, lessons on how to  visually “invite the appetite,” through glorious food presentations go back as far as at least 1615, with other accounts of fantastic mediaeval banquets going back even further. Later through elegant illustrations, both cookbooks and food purveyors enticed consumers to eat with their eyes. And most recently, photography has inspired or maybe more accurately, frustrated home cooks to be more creative. Culinary historian and food stylist, Dan Macey will take us through a visual historical journey of the craft of making us all hungry. 

 

Presenter

Dan Macey

Dan Macey is the principal in dantasticfood, Inc. He celebrates twenty years of making consumers hungry while creating food for eye-appealing, mouthwatering images that appear in cookbooks, print advertising, and grocery stores, as well as on billboards, social media, food packaging, and in the mouths of celebrities on television. Dan is involved with corporate food recipe development, and he also writes about food and food history, contributing to such books as the James Beard award-winning Oxford Companion to Cheese, Savoring Gotham, and We Eat What? He’s also interested in food history and is the president of the Historic Foodways Society of the Delaware Valley. www.dantasticfood.com

How to Choose and Style Stunning Props for your Food Photography

In this workshop, Stephanie will show you how to choose props and surfaces that highlight the food, as well as the visual narrative of your photography. She will have plenty of gorgeous props on hand  to shop from and she will guide you through the process she takes for each when choosing props for each project. In the workshop, she will create a series of recipe driven images with props to enhance each recipe. 

Presenter

Stephanie Bohn

Stephanie Bohn is a prop stylist, styling educator and founder of The Proppe Shoppe, a prop rental house Austin, Texas. She is passionate about props and visual storytelling and the intersection of the two. She is greatly inspired by the photography community and looks for ways that she can serve photographers, stylists and creatives of all stripes. Although she is a vegetarian, her styling and prop work with world class barbeque restaurants has been featured in Garden and Gun and Texas Monthly magazines. Stephanie teaches in person and online photography and styling workshops with her business partner, Meg Mulloy, in a venture aptly named Bohn Mulloy. 

Learn how to create client targeted portfolio work.

Join award winning Photographer Jena Carlin & Food Stylist Charlotte Omnès as they guide you through a live photoshoot. Learn various photography & lighting techniques along with styling and composition skills all while listening to a Q&A between photographer and stylist. Shoot will focus on creating client targeted portfolio work from concept to execution. This open set will allow for questions so come ready to get involved and have some fun learning from the pros.

Presenter

Jena Carlin

Jena Carlin is a Midwest based food and lifestyle photographer, cookbook author, and prop stylist. Over the past 10 years, Jena has been known for her earthy authentic captivating style focused on appetite appeal. She is a classically trained fine art painter which has a unique take on her approach to her photography style that perfectly complements both editorial and advertising campaigns. She seeks out emotional genuineness in her food and lifestyle photography with a strong emphasis on narratives and blending modern and heritage styles. As an experienced photographer, her images have a quality and elegance skilled at working with both natural and artificial light.

She shoots for clients such as Ghirardelli, Martha Stewart, Kohl’s, Taste of Home, Sam’s Club, The Buckle, Press, Kerry Taste and Nutrition, Iowa Premium Angus.

Jena founded, Master the Art of Food Photography, an online summit engaging and educating the food photography community around the world.

Presenter

Charlotte Omnès

Charlotte Omnès is a New York City based food stylist & culinary creative director. With over 25 years in the culinary field and 18 years styling, Charlotte brings a strong understanding of the food world. Charlotte’s career focus has been in the commercial, advertising & packaging sector. Her strong production capabilities along with a passion for rigging & engineering her way through styling challenges make her the go to for unusual projects. Her personal work focuses on conceptual food art which has been recognized with multiple awards from PDN Taste, APA, Art Directors Club & Graphis.

Some of Charlotte’s clients include Starbucks, Ben & Jerry’s, Food Network, Kroger, Tim Horton’s, Chipotle, Panera, Häagen-Dazs.

Charlotte serves on the Board of Trustee’s for New York’s Museum of Food and Drink (mofad.org). She has been active member for 4 years serving as treasurer. It is her passion to someday see a full-scale museum come to life.

A Closer Look at Macro Food Photography

This hands on workshop will introduce you to macro photography as applied to the food world. Gear selection such as lenses, rails, geared heads, and lighting will be discussed, compared, and contrasted. Expect to gain a basic understanding of the technical challenges and their solutions unique to getting macro shots that can round out your photography skills. Grab your macro lens and tripod and let's get up close and personal with your food.

Presenter

Stacy Howell

Stacy is a commercial photographer and food stylist, she divides her time between NYC and Charleston, SC. With an eye for composition and light, she approaches each shoot with a rustic, authentic and story-telling style ranging from light ans fresh to dark and dramatic. Always showcasing food in its natural state, she loves to focus on the gorgeous details and colors that make you feel like you’re close to something delicious and beautiful. Her vibrant reverence for the culinary spirit makes her a favorite among hardworking chefs and restaurateurs. Stacy’s work highlights her knack for capturing the essence of captivating personalities and truly unique companies. Stacy’s fun personality and strong work ethic allows her to produce compelling photography for all level of businesses, from sole-proprietors looking for scale, affordable and quick photography, to in-house creative teams within a company or advertising agency looking for someone who is going to deliver highly successful, elegant and sophisticated imagery.
 

Workshop: You started a business, hooray! But are you really prepared?

Being a business owner is never easy. You go into business for yourself doing what you love, photography for example. Never did you imagine doing your own books, your own payroll, your own taxes or be your own legal counsel! Small businesses need help every step of the way. In this workshop you will learn how to build a strong foundation for a lasting business. Planning for the present like bookkeeping, tax, payroll, but also for the future like incorporating or having a living trust are all important elements of creating a long-lasting legacy that can hopefully provide for not only you but also for your family and even future generations to come.  

Presenters:

Cristal Villaseñor
Cristal was born and raised in the small town of Calistoga, California, but has made the city of Napa her home for the last 15 years. Her accounting career began 12 years ago where she was the accounting manager for a local firm. She started her own team with Elite Financial Company after she saw the need of having a one-stop-shop for businesses. More often than not small businesses need multiple contacts throughout the year, with Elite Financial we have it all under one roof. Her team can get your books organized, file sales tax, process payroll for employees, tax planning for personal or corporate returns & file taxes at the end of the year. When you become a client of Elite Financial you get an entire team working for you!  www.elitefinancialco.com

Trevor Rose
Trevor was born and raised in Napa, California, where his family first arrived over 100 years ago. He has been practicing law in California since 2011 and plans to continue his family long-running presence in the Napa Valley, a place that he is proud to call home, and where he can provide seamless, continuous legal counsel to present and future generations. Rose Law Firm of Napa Valley is committed to helping clients manage their estates and businesses with confidence, ease and attention to detail. The firm concentrates its practice in estate planning, probate and trust administration, business and corporate law, and real estate and title transactions.  www.mynapalawyer.com

Lead compassionately even when you don’t feel like it.

Compassion isn't just a fluffy action we take when we feel it's warranted. It’s a mindset and strategy that will not only transform your workplace but you as a human being. It's about better trust and collaboration, lower turnover and greater loyalty and increased levels of engagement. 

It can be the deciding factor between exponential growth or a daily grind. When times are uncertain and crazy, compassion may be the last thing you think of but leading with compassion and creating a culture of compassionate leadership is key to getting you through this time. 

In this session, Kevin Huntting and Holly Krivo will talk about the three key areas in creating a compassionate workplace, coach you through self-discovery exercise and give you tips and tools to put into action today.

This isn't about doing more but bringing more of the unique you to the workplace and inspiring others to do the same for maximum impact. 

Presenters:

Kevin Huntting
Kevin Huntting is the Founder of 2 Steps Forward Coaching where he is passionate about helping audacious humans who need the clarity and courage to make their next big move! Your personal vision is to have a positive impact in your career and life, yet you need a strategic thought partner to help you move to the next level. 

Prior to launching his coaching practice, he spent 17+ years in various marketing leadership roles in eCommerce, CRM, and digital marketing for Fortune 500 companies like GE, Gap Inc., Fossil Group, and The Inter-American Development Bank. He is a certified professional coach having trained with The Institute for Professional Excellence in Coaching.

He shares his life with his amazing husband and two husky-mixes and is familiar with big life and career transitions having lived and worked in Atlanta, Stamford, San Francisco, Dallas, Mexico City, Washington DC and currently Miami. When he is not coaching, he spends his time cooking, listening, searching, or dancing to music, traveling, exploring, & supporting underserved communities.  

Learn more about Kevin here

Holly Krivo
Certified Coach Holly Krivo brings her personal experience of a life of adventure and professional experiences of working with high-performers across the world to her clients. She supports clients to gain clarity and design their truest life, by getting out of their head where the doubts and questions and imposter lies to step into the boldness of living a life unique to them. 

Before Iaunching her coaching practice, she had a diverse career ranging from traveling the world with the Olympic movement to fundraising for a celebrity athlete-ran foundation to  working with the C suite in business development for a large hospital. She brings humor, space for exploration and accountability to every session along with the learnings she has from a lifetime of working with high-caliber people and organizations and her personal life choices of living a life outside of the norm. 

She does life with her wife Katie, dog, Newman and a gaggle of amazing humans. She is a writer, a tennis player, a former expat, a childfree by choice woman and a tedx speaker coach. She is a lover of books, cockers spaniels, Celine Dion and anyone who lives their life on their own terms. She believes we don’t need to be better versions of ourselves but truer because when we stay true to ourselves, the best will come. 

Learn more about Holly here

How You Can Use Self Publishing to Grow Your Brand and Find Clients

Have you always dreamed of publishing a book? Then you don't want to miss this presentation!

There are many reasons to publish a book, but one of the biggest is to increase your authority and grow your brand. It's also a great way to find (and impress!) new clients!
 

So come join Jason Logsdon, publisher of 15 cookbooks including an Amazon top 10 cookbook, and dive into the world of publishing. Discover the benefits of publishing a book, what makes a great subject, and how the self publishing process actually works.

Come away ready to start the publishing journey for a book of your own!

Presenter
Jason Logsdon
Jason Logsdon is a best selling author, public speaker and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blow torches, foams, spheres and infusions. He has published 15 books which have sold more than 80,000 copies.

He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites, MakeThatBacon.com, a website dedicated to helping bloggers succeed, and is the president of the International Sous Vide Association. He has been blogging for over a decade and making his living full time as a blogger for the last 6 years.

Agent or No Agent?

In this workshop you’ll learn everything they need to know when considering working with an agent. You’ll get the pros and cons, viewpoints of both sides of the partnership, learn about critical areas of agency contracts, and get tips on how to become “rep ready.” You’ll also learn about marketing options that are an alternative to traditional representation.

Presenter

Patti Schumann, Schumann & Company

Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Building a Strong Portfolio of Corporate Clients

You need a strong portfolio and great photography referrals to land corporate clients. Corporate clients have budgets to spend, unlike editorial work. Also, unlike editorial work, corporate clients have strict guidelines and a defined purpose. Corporate work is not trendy like editorial. Branching out into corporate work will increase your business income and help to promote longevity in your career. And corporate jobs often turn into long-term clients.

 

Attendees will learn:  

1. Where to find corporate clients. 
2. Some helpful and surprising tips for working successfully with them. 
3. How to charge for your services. 
4. How food styling techniques are necessary in corporate work.
5. What your job is in supporting the brand.

 

Presenters

Denise Vivaldo, Author, Food Stylist

As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.

Denise’s newest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.

Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Cindie Flannigan, Author, Food Stylist

Cindie starting working with DVG in 2001 after graduating Chef de Cuisine from the California Culinary Academy. Before culinary school, Cindie worked as art director for 20 years.

Cindie is an accomplished food stylist, recipe and cookbook developer, instructor, and kitchen manager. She has worked on some of the largest print, infomercial, series television, and celebrity cookbook projects since she started with Denise. Projects include Denise’s own books, two of which she co-authored: The Food Stylist’s Handbook, and Do It For Less! Parties.

Cindie engineers the Women Beyond A Certain Age podcast.

How To! Grow Your Content Creation Business AND Your Personal Brand

Content creation for corporate brands has and will continue to be a fantastic way for food creatives to earn income.  But in the age of influencer marketing, it’s also important for you to focus on building your own personal brand, media presence, and social media following to reach new clients and be able to do paid influencer-style work.  But how to balance the two and where to begin?

Presenter: Julie Hartigan of CookingwJulie.com and @cookingwjulie
Julie is an engineer turned professional chef who dove into the world of Food Media 9 years ago following stints at Food Network and Saveur Magazine. She is a healthy cooking expert & content creator who has worked with major food and lifestyle brands including WeightWatchers (WW), Bed Bath Beyond, Real Simple, national food brands, marketing associations and more.  Julie has developed and published 1000’s of recipes, provides food styling and photography as well as in-house video production for clients.  As her personal brand she creates and hosts live events, does sponsored TV segments, Satellite Media tours, hosts a client sponsored YouTube show, and has created additional income streams through social media sponsored work.

In this workshop Julie will discuss how her business evolved from strictly content creation and consulting to becoming it’s own recognizable personal brand with income streams from influencer-style work, the pros and cons of working with a publicist, how to gain media exposure, growing your social media following & deciding which platforms are for you (FB/IG/YouTube/TikTok) as well as the ins and outs of paid collaborative work with brands as an influencer. 

Burnout and Boundaries: How to take back control of your life

Burnout is at epidemic levels and entrepreneurs are especially feeling it as they are solely feeling the heaviness of showing up for themselves, their team and their families in challenging times. 

You are not alone. 75% of people have felt burned out at work, and 40% have felt so during the pandemic in particular, according to a FlexJobs and Mental Health America survey of more than 1,500 people.

The good news is we can get ahead of burnout so you don't have to hit rock bottom. We don't have to accept that burnout is just something that happens as high-performing humans. You deserve to grow your business and take back control of your life so that you continue to move forward in health and joy. 

Join certified coaches Kevin Huntting and Holly Krivo to learn how to fight burnout by aligning with your values, setting boundaries and creating a strategy to take care of you while you take care of your business. 

Presenters:

Kevin Huntting
Kevin Huntting is the Founder of 2 Steps Forward Coaching where he is passionate about helping audacious humans who need the clarity and courage to make their next big move! Your personal vision is to have a positive impact in your career and life, yet you need a strategic thought partner to help you move to the next level. 

Prior to launching his coaching practice, he spent 17+ years in various marketing leadership roles in eCommerce, CRM, and digital marketing for Fortune 500 companies like GE, Gap Inc., Fossil Group, and The Inter-American Development Bank. He is a certified professional coach having trained with The Institute for Professional Excellence in Coaching.

He shares his life with his amazing husband and two husky-mixes and is familiar with big life and career transitions having lived and worked in Atlanta, Stamford, San Francisco, Dallas, Mexico City, Washington DC and currently Miami. When he is not coaching, he spends his time cooking, listening, searching, or dancing to music, traveling, exploring, & supporting underserved communities.  

Learn more about Kevin here

Holly Krivo
Certified Coach Holly Krivo brings her personal experience of a life of adventure and professional experiences of working with high-performers across the world to her clients. She supports clients to gain clarity and design their truest life, by getting out of their head where the doubts and questions and imposter lies to step into the boldness of living a life unique to them. 

Before Iaunching her coaching practice, she had a diverse career ranging from traveling the world with the Olympic movement to fundraising for a celebrity athlete-ran foundation to  working with the C suite in business development for a large hospital. She brings humor, space for exploration and accountability to every session along with the learnings she has from a lifetime of working with high-caliber people and organizations and her personal life choices of living a life outside of the norm. 

She does life with her wife Katie, dog, Newman and a gaggle of amazing humans. She is a writer, a tennis player, a former expat, a childfree by choice woman and a tedx speaker coach. She is a lover of books, cockers spaniels, Celine Dion and anyone who lives their life on their own terms. She believes we don’t need to be better versions of ourselves but truer because when we stay true to ourselves, the best will come. 

Learn more about Holly here

Styling and Shooting Beverage Photography

Beverage photography is an exciting and challenging niche that often blurs the lines between food and product photography. In this workshop, you’ll learn about the difference between editorial beverage photography and beverages shot for commercial purposes. We will take a look at the key lighting and styling techniques for each, as well as walk through the process of capturing stunning drink images from concept to execution. 

 
Presenter:

Darina Kopčok

Darina Kopčok is a commercial food photographer based in Vancouver, Canada. She has a MFA in Creative Writing and studied photography at Langara College. Darina uses a storytelling approach to create evocative images with a distinct sense of mood and place. She finds inspiration in a variety of sources, from the textures of nature to the light in the paintings of the Old Masters.

She works with clients far and wide, from notable Canadian brands to international clients such as Hilton Hotels, Aussie True Lamb, and The Dudson Group in the UK. Recently, she has been recognized in The List, as one of the top five food photographers onPhotoshelter.

Darina is also a prolific writer and educator. She teaches food photography at Vancouver Institute of Media Artsand creates technical and creative resources for food photographers, which can be found on her photography education blog www.gastrostoria.com

PHOODE ® - The technology that helps food photographers, stylists and directors connect with the right clients.

WHY PHOODE?

Times have never been better andworse for people who love to use food to tell visual stories.

On the plus side, there are more clients for creative food photography work than ever; the food marketplace has exploded! These days, folks care about what they eat and their passions feed off new brands, products, and recipes. Food manufacturers, retailers, restaurants, and food and kitchenware brands need a constant supply of food content for their social media accounts. Advertising agencies, design firms, and magazine editors are on the hunt as well, looking for creative talent to produce high-end content and imagery.

Along with the demand for food-creative work, the number of individuals who are looking to perform this work is increasing due to fewer barriers in the way of becoming a food photographer, stylist, or any other visual creator. The digitization of creative techniques, lower costs of software and equipment, and greater access to education courtesy of online courses and virtual resources all contribute to the rise of creative talent in the marketplace. An expensive, formal degree from a culinary or art school isn’t the golden ticket it used to be; you can now find creative tutorials on social media without going deep into debt. Creative communities, forums,and groups provide the feedback that refines creative content. And rather than needing to work through an agent, creatives can use social media and internet platforms to find clients directly.

On the negative side, it’s difficult for most of those in the food-creative industry to properly showcase their work and ensure that it is seen by the right potential clients. Creatives also (sadly) struggle with getting paid a sustainable rate.

Part of this is due to Big Tech; it’s building platforms that lure clients into flat rates, “on-demand” photography services that force new creatives to lowball their prices. This also makes things worse for highly-skilled and experienced creative professionals. It spoils the market by creating a race to the bottom. It devalues creative work. It tries to push photography into the gig economy sector. Tech freelancing services and social media platforms treat iPhone snappers and skilled food photographers as if they’re one in the same. The engineers and “masterminds” behind these platforms don’t understand the nuance of creative industries and don’t differentiate the levels of craftsmanship, skill, education, and experience that go into different types of creative projects. It’s pretty frustrating, to say the least……

Phoode is designed to sort out and solve all these problems and help clients find and hire food creatives who offer the perfect budget, level of skill, and experience via a process that's literally at your fingertips. 

During the Phoode workshop, founder Marta Fowlie will explain how Phoode is different from any tech platform, how it works, and how food photographers and stylists can use Phoode to their advantage. 


Presenter:
 

Marta Fowlie
Phoode was founded by Marta Fowlie, aka Food Polka- a versatile food-focused creative based in Los Angeles, California. 

She was born and educated in Poland where she earned an MA in sociology in addition to a psychology of business degree. 

Upon immigrating to the United States in 1999, her naturally creative and curious mind paired with an entrepreneurial spirit attracted her to creative industries. In time, she picked up the skills and experience necessary to work as a food-focused creative consultant, director, stylist, and photographer. Her portfolio includes still and motion content from national and international food brands and magazines, advertising and media agencies, production companies, celebrities, renowned restaurants, and prominent tech startups. It also includes creative collaborations with design studios, talented artists, and creative entrepreneurs across the United States and Europe. 

On a daily basis, she oversees and mentors a global team of creative individuals. Her international background and versatile experience give her a unique perspective and insight into the creative industry.

After encountering plenty of food-creative market inefficiencies, doing a great deal of research, and running through the analytics, Marta founded and developed Phoode.com, a large-scale online platform for food creatives. 

Marta’s portfolio includes work for the following publications and brands: Us Weekly, National Geographic, Cacique, American Greetings, Freeform, Foodbeast, Reddit, Lamb Weston, Halo Top, Pick Up Stix, Minute Maid, and Postmates.

Creative Retirement Planning for Creative People

According to a 2019 survey by Intuit, 51% of people avoid talking about money with friends and family. Another study conducted by Lexington Law found that money ranked dead last—well behind politics, religion, and medical conditions— on a list of topics people would feel comfortable discussing at a dinner party.

Given our cultural discomfort with addressing financial matters, it is no wonder that only about a third of Americans have a long-term financial plan. Still, with protracted life-expectancies and the ever-increasing complexity of the US financial system, it has never been more important to create a sustainable, thoughtful plan for one’s financial future.

In this workshop, financial planner Andy Baxley will explore the fundamentals of financial planning, with a special focus on the unique challenges and opportunities inherent to sole-proprietors and small business owners. Andy’s simple framework will illustrate that financial planning need not be scary or overwhelming. In fact, when approached with creativity and purpose, it can be an energizing and inspiring experience!

Presenter:

Andy Baxley

Andy Baxley is a fee-only financial life planner serving clients nationwide. He is a Certified Financial Planner® practitioner, a Certified Investment Management Analyst®, and a graduate of Kansas State University’s Master’s in Financial Planning (MSFP) program, with concentrations in advanced financial planning and financial therapy. His firm, The Planning Center, offers comprehensive financial planning services, research-based portfolio management, tax preparation, and access to extensive expertise from a collaborative team of CFP® practitioners and Certified Public Accountants.

Prior to becoming a financial planner, Andy spent six years teaching, eating, and photographing his way through Asia and Latin America, an experience that left him with a deep affinity for people who choose to approach life with an adventurous, creative spirit. 

Andy lives in Chicago’s Hyde Park neighborhood with his wife, Yi, and their bernedoodle, Allan.

Learn How To Make Your Website Attract New Customers (for real)

This workshop is about real, verifiable, and practical ways to make your website work for you. We will be cutting through the alphabet soup of the SEO world to give you tangible actions you can do independently. Jacob Meyer, the marketing director of OMS Photo, is running this workshop. He has helped food stylists and photographers alike show up in search engines. You can't hire him. There are no ulterior motives for selling you something.  This workshop is designed to genuinely help fellow creatives because Jacob (for some bizarre reason, he can't quite comprehend) likes this job. 

With visuals at the core of what you do, making a website look pretty is sadly only a tiny part of the journey. Join Jacob as he pulls back the veil on websites he's worked on and shows how to make it work.

The workshop will cover

• A light dissection of a thriving photography website and a successful food stylist website.
• A short description of how search engines work.
• Optimizing for search engines (which have absolutely no eyeballs yet)

•.Part 1 - Showing up in organic search
• Part 2 - Tagging images for Google image search
• Part 3 - Local business centers

• Choosing a website platform that works for you 

• WordPress vs. Squarespace vs. everything else

• Networking (link building)

Presenter
Jacob Meyer

Jacob Meyer is an experienced digital marketing manager. He has years of experience marketing OMS Photo and creating/consulting on other food stylists' websites. Before living and breathing in the photography industry, Jacob worked in a digital marketing agency building up his skills and knowledge.

Outside of his work life, Jacob is a dedicated husband and father of two. Honestly, he doesn't care about much other than taking care of his family. He does have a few hobbies like guitar, gardening, and a blossoming interest in metaphysics, but they pale in comparison to his wife and kids.

Robot in Motion

In this workshop, OMS Photo and Sisu will examine what it’s like to work with a motion control system. Over the course of three unique shots, they will show you how to sync up focus, lighting, human movements, contraptions and more with the robot. They’ll also reveal how to create shots that capture objects flying through the air.  Audience input and questions are encouraged!

Presenters

Jake Anderson, OMS Photo, Director

A rising star at OMS Photo, Jake Anderson spearheads the company’s capabilities while raising the bar every day. With a background in studio photography, Jake has a keen eye for lighting and visual impact. Though he may seem young, Jake has years of passionate video experience.

TJ Vissing, OMS Photo, Photographer

An owning partner of OMS Photo, TJ Vissing has decades of still photography experience with some of the world’s biggest brands and agencies. A master of composition and execution, TJ brings a patient hand and an even temper to everything he touches, including video.

Paul Lanterman, OMS Photo, Creative Teach

OMS Photo’s lead technical wizard, Paul Lanterman does much more than operate the motion control systems. With years of post-production, project management, and IT system experience, Paul is the guy we look to when we need an outlandish idea to work. His tenacity and direct collaboration with Sisu are why OMS is on the stage at Food Photo Affair.

Jacob Robinson, Director of Systems Engineering at Sisu

The original robot wrangler, Jacob got his start in robotics by programming knife-wielding robots. Since then he has worked on a wide variety of motion control and robotics projects, including knot-tying interactive robots and consumer electronic production testing machines. He is now the director of systems engineering and is one of the patent holders of KAISU.

Michael Morgan, Marketing Representative at Sisu

For several years, Mike designed circuit boards, cables, and electrical panels for Sisu's robot systems and was the lead electrical engineer for KAISU. Now, you'll find Mike at Sisu taking pictures, editing videos, and organizing events as he spearheads their marketing efforts. Mike is also a happy owner of a KAISU Cinema robot which he rents out in the Austin, TX area.

Hands-on Demo with KAISU Motion Video Robot

Discover the high-speed, mobile, synchronized motion video robot, KAISU, the easiest to program cinema robot ever created. You’ll see the entire package, including the high-speed robot arm, mobile pedestal, and synchronized FIZ control. Try a hands-on demo that allows you to program the robot yourself. You’ll capture a unique shot with only a few minutes of training.

Presenters

Jacob Robinson, Director of Systems Engineering at Sisu

The original robot wrangler, Jacob got his start in robotics by programming knife-wielding robots. Since then he has worked on a wide variety of motion control and robotics projects, including knot-tying interactive robots and consumer electronic production testing machines. He is now the director of systems engineering and is one of the patent holders of KAISU.

Michael Morgan, Marketing Representative at Sisu

For several years, Mike designed circuit boards, cables, and electrical panels for Sisu's robot systems and was the lead electrical engineer for KAISU. Now, you'll find Mike at Sisu taking pictures, editing videos, and organizing events as he spearheads their marketing efforts. Mike is also a happy owner of a KAISU Cinema robot which he rents out in the Austin, TX area.

Add Prop Stylist, Art Director or Culinary Producer to Your Business Services

Ready to stretch your creative wings, grow your career, make more money, and get even more recognition for your talent? Maybe it’s time to add related food styling services to your capabilities! In this workshop, you’ll learn what you need to know to market yourself as a prop stylist, art director or culinary producer. You’ll also learn how to document your talent and expand your website and social media presence.

Presenters

Denise Vivaldo, Author, Food Stylist
As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years’ experience, Denise has helped numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products. Her latest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering, and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows. Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Cindie Flannigan, Author, Food Stylist
Cindie started working with the Denise Vivaldo Group in 2001 after graduating Chef de Cuisine from the California Culinary Academy. Before culinary school, Cindie worked as an art director for 20 years. She is an accomplished food stylist, recipe and cookbook developer, instructor, and kitchen manager. She has worked on many large print, infomercial, series television, and celebrity cookbook projects since starting with DVG. Projects include Denise’s own books, two of which she co-authored: The Food Stylist’s Handbook and Do It for Less! Parties. Cindie engineers the Women Beyond A Certain Age podcast.

Delicious Moments - Bringing Food Trends to Life!

Get a visual overview of current food trends and how they are brought to life photographically and stylistically. You’ll see how industry trends translate into visual trends, and you’ll get a forecast of “what’s next.” Industry leader and award-winning photographer/director, Stephen Hamilton, will share his approach and offer the opportunity to direct teams of photographers and stylists on creating relevant and stunning images.

Presenters

Patti Schumann, Schumann & Company
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Stephen Hamilton, Director, Photographer, Publisher
Stephen Hamilton is a commercial food and beverage director and photographer based out of Chicago and New York. His work is visible almost everywhere you see images of beautiful food. From television, national magazines, online, cookbooks, packaging, international publications, food and photography blogs, to seven seasons of Top Chef as well as an influencer on social media with thousands of followers.

Stephen’s iconic work is renowned for its natural lighting style and tight taste appeal.His “real life” approach of capturing motion and images has garnered the attention of the largest brands in the world. Stephen has also appeared as a guest Quickfire judge on Top Chef Masters, has been interviewed by NBC, CBS and is a sought after authority on food photography.

Over the last 25 years, his work has won numerous awards; Graphis International, International Photography Master Cup and has also won recognition and awards from Communication Arts (CA), Photo District News (PDN), Graphis and How magazine.Stephen is also the publisher of the acclaimed online magazine, Who’s Hungry?® (whoshungrymagazine.com), which brings the worlds of photography and food together in one mouth-watering place. The magazine features his images, insights on creating food photography, recipes and essays from noted writers and celebrity chefs, food, travel, plus seasonal features. Stephen will be publishing his coffee table book coming out later this year.

Ramping Up Your In-House Video Capabilities

With demand for video content on the rise it’s important for all visual artists to consider adding video production to their client offerings and their own social media/marketing.  But where to get started and how to add video equipment at a budget that works with your business? 

In this workshop we’ll discuss how to economically step things up with camera gear, tripods, lighting, sound, and other equipment as well as key video editing skills to learn in Premiere and After Effects. 

Presenter: Brian Gibson, Video Producer at Juliemar Productions LLC & CookingwJulie.com
Brian is an IT professional and self-taught video producer who went from amateur photographer to full video production capabilities for commercial “hands and pans” and demonstration videos as well as growing a YouTube channel as a part-time gig, within 2 years.  In this workshop Brian will cover how he rapidly increased his video production and editing skills, the difference between creating videos for commercial clients vs a YouTube channel, key learnings, and costly mistakes to avoid!

RESET Marketing Boot Camp

Whether you’re just venturing out in the business, or you’re a seasoned pro looking to take it to the next level, this workshop will offer a hands-on overview of the steps you need to take to create a strategic marketing plan. You’ll walk away with an outline and a clear path to achieve your personal and professional goals.

Presenter:

Patti Schumann, Schumann & Company
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

The Key to a Winning Creative Treatment

This workshop covers the entire process of creating a kickass creative treatment, starting with the critical step of the initial creative call. You’ll see multiple real-life examples and learn all the important “do’s and don’ts” of both calls and treatments.

Presenters:

Patti Schumann, Schumann & Company 
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Stephen Hamilton, Director, Photographer, Publisher
Stephen Hamilton is a commercial food and beverage director and photographer based out of Chicago and New York. His work is visible almost everywhere you see images of beautiful food. From television, national magazines, online, cookbooks, packaging, international publications, food and photography blogs, to seven seasons of Top Chef as well as an influencer on social media with thousands of followers.

Stephen’s iconic work is renowned for its natural lighting style and tight taste appeal.His “real life” approach of capturing motion and images has garnered the attention of the largest brands in the world. Stephen has also appeared as a guest Quickfire judge on Top Chef Masters, has been interviewed by NBC, CBS and is a sought after authority on food photography.

Over the last 25 years, his work has won numerous awards; Graphis International, International Photography Master Cup and has also won recognition and awards from Communication Arts (CA), Photo District News (PDN), Graphis and How magazine.Stephen is also the publisher of the acclaimed online magazine, Who’s Hungry?® (whoshungrymagazine.com), which brings the worlds of photography and food together in one mouth-watering place. The magazine features his images, insights on creating food photography, recipes and essays from noted writers and celebrity chefs, food, travel, plus seasonal features. Stephen will be publishing his coffee table book coming out later this year.

Photographing Sous Vide

Over the last 5 years the popularity of sous vide has grown exponentially as hundreds of thousands of new cooks and hundreds of companies have embraced it. While this is a great opportunity for photographers, photographing sous vide presents its own unique challenges, including underwater photography, photography in plastic, and large equipment.

In this workshop, you’ll learn the process to better understand what consumers and equipment manufacturers are looking for and how to overcome the challenges inherent in sous vide photography.

Presenters:

Jason Logsdon
Jason Logsdon is a bestselling author, public speaker and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blowtorches, foams, spheres and infusions. He has published 14 cookbooks that have sold more than 60,000 copies, including the bestselling Modernist Cooking Made Easy: Sous Vide and the Official Instant Pot Sous Vide Cookbook. He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites and is the president of the International Sous Vide Association.

Tell Us What Ails You: A Food Stylist / Food Photographer Relationship Discussion

Get ready for a spirited discussion with a host of stylists and photographers as they review—with friendly good humor, of course--the challenges and issues each group faces while working together with client to create beautiful food images.

Topics our panel will address include:

  • The craziest thing you were asked to style/photograph
  • Production disasters or extreme conditions
  • The craziest thing a client did on set
  • Pet peeve of yours that stylist/photographers do
  • Have you ever turned down work? Why?
  • Do you look for photographers to test with regularly?
  • Do you look for stylists to test with regularly?
  • How do you find your stylists?
  • Have you ever hired a stylist just by seeing his or her website alone with no prior meeting or referrals?
Moderators:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

 In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines. 

Jeffrey Martin
Jeffrey Martin brings an experienced eye for art direction and design to his work as a food stylist. His career began by executing marketing ideas as art director and photo editor for such high profile brands as Kraft Foods, Procter and Gamble, and CitiBank. Always interested in food, for eight years Jeffrey also created stunning contemporary wedding cakes and desserts in his wedding bakery. As an expert in both the photographic process and food preparation, Jeffrey has the rare combination of skills to deliver food styling that allows the entire process of the shoot to run smoothly. Clients include Kroger, Oscar Meyer, Armour Foods, Kelloggs, SunChips, Green Mountain Coffee, and many others. He has also contributed his skills to a variety of publications, including the Living Artfully cookbook.

Stop Chasing the Sun and Learn How to Use Artificial Light

In this workshop you’ll learn about the four most common types of artificial lights used in photography, discover their pros and cons, and see options and price ranges for each. You’ll also learn a super easy lighting set up that you can do at home or in a restaurant.

Presenter:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

 In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines. 

Three Steps to Getting Food Photography Clients That Actually Pay Well

Presenter Christina Peters has been a professional food photographer for the last 26 years. In this workshop, she’ll show you all the different types of food photography clients you can have – there might be some you’ve never thought of! She’ll also reveal several different methods you can use to scout potential clients and an easy marketing plan you can implement to acquire them.

Presenter:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines.

Light Painting

Meathead is a nationally renowned chef, widely published New York Times bestselling author and an accomplished photographer. In this workshop he’ll explain the theory, procedures and tools of “light painting,” a photographic technique he’s employing for his next book, The Meathead Method, Barbecue Science Meets Art.

The technique involves 20 to 30 second exposures made in a totally dark studio where the only light source is a tiny pen light. The results have a unique deep, rich chiaroscuro look that connects directly to the theme of the book which explores culinary art and craft. You’ll see examples of his work, as well as the work of other light painters, including Dave Black and Harold Ross.

Presenter:

Meathead
From 1978 to 1998, Meathead was a syndicated wine critic for the Washington Post and Chicago Tribune and ran AOL’s Food & Drink Network. He has taught at Cornell University’s School of Hotel Administration and Le Cordon Bleu in Chicago, and he has judged at food, wine, beer, and spirits competitions all around the world, including the Wine Olympics. He was the founder of The World Wine Championships, The World Beer Championships, and The World Spirits Championships.

Meathead studied photography and journalism as an undergraduate and was mentored by Jerry N. Uelsmann in the early 1970s. He did his MFA at the School of the Art Institute of Chicago and got the world’s first graduate degree in Art and Technology in 1977. He was recently nominated to the Barbecue Hall of Fame. There are only 25 living members.

Styling for the Social Scene

Business is moving faster than ever and everyone seems to want more for less. That means you need to learn how to get the most out of your photo shoot. In this workshop, you’ll learn how to set yourself up for success with effective early project management and the range of skills you need to effectively work with your team. You’ll discover how to capitalize on short list execution and add some simple styling shortcuts to your repertoire so you can give your clients more than they’re asking for.

Presenter

Rachel Sherwood

Rachel is the founder of Impressions at Home Culinary Program and author of The Pretty Plate: Making Everyday Meals Magnificent. A graduate of Le Cordon Bleu, she has worked as a food stylist for the past 16 years with a wide range of clients for print advertising, packaging, cookbooks, social campaigns and television. She offers in-house corporate food styling and social media training. Rachel has also showcased her skills several times on local media, revealing to viewers how to make life in the kitchen easier and more enjoyable. You can learn more about private events and view Rachel’s classes and workshops at www.impressionsathome.com.

Commercial Packaging Photography

The most expensive line item in a food brand’s marketing budget is for package design. A product’s packaging--from the actual container to information on the label or package front--is the personification of what a brand is. It sends an invitation to consumers to stop, look, read, and BUY.

So, what does it take to make a packaging project work? What makes a studio team effective in bringing a 2-D design to life within the tight parameters of a label that may be no larger than your hand? What’s it like to be a virtual part of design testing, to communicate with agencies, clients and art directors, and to collaborate with the rest of the creative team? We’ll discuss handling challenging food in the kitchen, styling under camera, and best lighting/shooting practices that take printing methods into consideration. Learn from a veteran design/photography team with over 30 years of working on national food brands.

Presenters:

Lisa Golden Schroeder
A well-seasoned food stylist, Lisa’s background is in food science and journalism, with a classic culinary education in France. She’s worked in the Minneapolis-St. Paul area for most of her career--a longtime hub of creatively effective commercial and editorial food work—where she’s had the opportunity to develop her personal style and collaborate with truly talented designers and photographers. She’s deeply interested in understanding the stories behind food cultures and is inspired by people and the places she’s been, including her own backyard. Lisa co-founded the blog 2fish1dish.com with food shooter Dennis Becker. Together, they co-authored an award-winning book, "Untamed Mushrooms: From Field to Table" (finalist for best cookbook photography & styling at this year’s IACP).

Dennis Becker
Dennis Becker is a successful Minneapolis-based commercial photographer.  He specializes in food photography and has worked with local and international food companies.  His work can be seen in cookbooks, magazines, billboards, food packaging and social media. He has extensive experience working with advertising agencies, design groups and corporate in-house companies throughout the country. Dennis recently collaborated on a book called Untamed Mushrooms: From Field to Table (Minnesota Historical Society Press). It’s a guide for foraging for wild mushrooms and a cookbook, taking you from the hunt to the kitchen. The book is meeting with great success in the industry.

Scott Kazukewicz
Scott Kazukewicz is a Minneapolis-based art director with over 25 years of experience in branding, packaging, print and video.  Living in a food and design city, he enjoys the privilege of collaborating with amazing agencies, photographers, and stylists.  Over the years, he’s developed a particular love for package design and food photography.  In 2005, after honing his design and leadership skills in a corporate in-house design group and package design firm, he established a successful freelance business.  Among his clients are many Fortune 500 companies, including Target, General Mills, Pillsbury, Hormel, Kraft and Kroger.  His recent packaging art direction includes Target-owned brands (Good and Gather, Archer Farms and Market Pantry), Progresso Soup, Yoplait Yogurt, Betty Crocker baked goods and Nature Valley Granola Bars.

Shooting With Chefs: A Chef’s Perspective

This course will give you tips on how to interact and work with chefs for photo shoots from a chef’s perspective, hosted by a chef/photographer.

Topics will include:

  • The mind of the chef
  • What needs to happen before the shoot
  • Working with—and not against—the chef
  • Post-shoot follow up
Presenter:

Rhonda Adkins

Rhonda is a food photographer and chef. She attended the Rocky Mountain School of Photography and Auguste Escoffier School of Culinary Arts and has a BS in Adult Education. She’s the education director at Bella Cucina Cooking School and manages an international market with a take-n-go deli. She also travels throughout Western Montana, teaching as a Chef to School consultant. As a photographer she’s been published in national and local magazines and newspapers. Although a full-time chef now, she still writes and works as a freelance photographer for the Great Falls Tribune and Go Daddy’s social media.

Full-time to Freelance: An Insider's Guide to becoming a Freelance Food Stylist

The decision to move from a “regular” job into a freelance career is exciting, a bit brave, and very often nerve wracking. Drawing on their personal experience in the field, veteran Food Stylists Laurel Ziemienski and Kathryn Conrad have compiled a list of tips, tricks, practical information and (often humorous) personal cautionary tales aimed at helping ease the transition from a traditional 9-5 into the Freelance arena. While the focus is on the beginner, seasoned professionals will find plenty of intriguing, creative ideas in this presentation that can be used in their own endeavors.

 

Topics covered will include:
creating your own PR
creating a network
riding out the lean times
What to charge
…and many more related topics

This will be a fast paced, fun discussion with opportunities to dive deep into certain topics. Hand-outs will be provided and speakers will make themselves available throughout the conference and after for follow up discussions.

Presenters:
Laurel Ziemienski

Laurel has been working in the freelance world of photography and video for over 20 years, starting out as a wardrobe stylist and eventually landing on food styling. Her work as a food stylist has appeared in national TV commercials, print advertising, online recipe videos and editorial projects. She won 2nd place for Best Food Styling Editorial in the 2019 Food Photo Affair contest in addition to other awards for both food styling and recipe writing. Laurel’s clients include Jack Daniels, Bon Appetit, Conde Nast, Kraft, Crate & Barrel, Corona, Frigo, KFC, Jimmy Dean, Hidden Valley Ranch, Taste of Home Magazine and more.

Kathryn Conrad
Kathryn is a 20+ year veteran Food Stylist and Recipe Developer with a host of clients including Bon Appetit, Conde Nast Travel, Johnsonville Sausage, Campbell Soup, Pampered Chef, Pillsbury, Duncan Hines, Anheuser Busch, Cooking Light Magazine and more.

 

Styling Green: Sustainability and Food Waste in Food Styling

Environmental sustainability and reducing food waste are big issues in food these days. Chefs like Dan Barber are talking about it and the late Anthony Bourdain even produced a film about food waste called, "Wasted: The Story of Food Waste." The food industry as a whole is thinking about the amount of food we all throw out, and finding ways to reduce waste and our carbon footprint all along the food cycle, from farm to table. This includes trends toward eating locally, cooking leaf to stem and nose to tail, and exploring new types and untraditional types of food to grow, forage, and cook, such as insects, grains, “trash fish,” and “ugly produce.” 

 

Presenters:

Carolyn Zezima
Carolyn Zezima is a sustainability expert and the president of NYC Foodscape, a sustainable food systems and healthy living consulting business. She is the author of Sustainable Affordable Housing Management (Vendome Real Estate Media, 2016) and has written about sustainability for numerous publications. For the past ten years, she has worked with food and farming enterprises and food policy organizations to promote healthy sustainable food systems, urban agriculture, school gardening programs, and regional farming, including founding The Talking Farm, “The Farm with Something to Say,” an urban farming and educational enterprise in Evanston, Ill. Previously, she has worked in food as a chef, stylist, food writer, publicist and caterer in San Francisco, Chicago and New York, and attended the California Culinary Academy in San Francisco. http://blog.nycfoodscape.com. 

Denise Vivaldo
As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.

Denise’s newest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.

Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Dan Macey
Dan Macey is the principal in dantasticfood, inc., celebrating twenty years of making consumers hungry creating food for eye-appealing and mouthwatering images that appear in cookbooks, in print advertising, in grocery stores, on billboards, on social media, on food packaging, and in the mouths of celebrities on television. Besides food styling, Macey is also involved with corporate food recipe development and also writes about food and food history, contributing to such books as the James Beard award-winning Oxford Companion to Cheese, Savoring Gotham and We Eat What? He is also interested in food history and is the president of the Historic Foodways Society of the Delaware Valley.

The on-set client: Translating art direction into a beautiful image.

Beyond the initial client contact, pre-production meeting, photo brief, and being on-set the day of the shoot, there are many ways an art director talks about, writes and conveys each concept. Photographers and stylists need to be able to understand the art directors concept and translate that concept into a beautiful image. Whether it's the first time you see the concepts during the shoot or the client involves a photographer and stylist earlier in the process, each member of the photo teams needs the skills to understand what an art director/clients goals might be. How can you broaden your understanding of art direction translating into beautiful images? Join seasoned art director and food stylist Jeffrey Martin revealing the secrets of photo shoot art direction.

 

Presenter:

Jeffrey Martin
Jeffrey Martin brings an experienced eye for art direction and design to his work as a food stylist. His career began by executing marketing ideas as art director and photo editor for such high profile brands as Kraft Foods, Procter and Gamble, and CitiBank. Always interested in food, for eight years Jeffrey also created stunning contemporary wedding cakes and desserts in his wedding bakery. As an expert in both the photographic process and food preparation, Jeffrey has the rare combination of skills to deliver food styling that allows the entire process of the shoot to run smoothly. Clients include Kroger, Oscar Meyer, Armour Foods, Kelloggs, SunChips, Green Mountain Coffee, and many others. He has also contributed his skills to a variety of publications, including the Living Artfully cookbook.

“The Importance of Synergy: The Agency, Food Stylist and Photographer” The sum of all parts is greater than those of separate individuals.

In this lively workshop you will learn how to increase your own effectiveness and synergy between all parties when working with any Agency. Leadership, responsibility, sharing knowledge, and with true collaboration creates a team that is results driven for your clients and the future. Understand the real role of the agency and art director; what do art directors really mean? they aren’t always right are they? and working with crappy ones!

Come into my world for a day…

 

Presenter:

Chris Chong

Chris has been in the creative industry for well over 30 years. He is responsible for the overall business and creative performance of his agency through strong thought leadership, especially in the food and beverage categories, partnering with clients around the global in such countries as China, Singapore, Thailand, Hong Kong, the U.S., Australia and New Zealand. As a specialist in brand and packaging creation, Chris’ passion for food imagery that transports you to another place has grown. He firmly believes in his creative philosophy of “only eat food made by humans.” Chris loves to travel with his wife Leanne and their 3 teenage children, with sampling the local foods always high on his list. He also has a serious love of music. Just ask him about his guitar collection.

Cookbooks: Telling the whole story through images

This workshop will take participants through the process of telling food stories with images. Whether it’s a cultural representation, geographical journey, or folkloric expository, participants will learn the key frames involved in putting together a complete tale. Taught through visual presentation and Q&A.

Presenter:

DL Acken

DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

I Saw The Light: Mastering natural lighting

A workshop focused on the art of natural light. Many photographers work with natural light; this workshop will instruct participants in the art of harnessing that light source no matter the setting or conditions. We’ll work the problem for direct sun, deep overcast, and shooting on location. Taught through visual presentation and exemplary shoot.

Presenter:

DL Acken
DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

 

It Takes Two: The working relationship between photographer & stylist

Never underestimate the power of a good stylist! This workshop will introduce participants to the role of a food stylist for a commercial shoot. Award winning stylist Aurelia Louvet will explain what she carries in her styling kit and will work with photographer DL Acken to produce a styled image exemplifying the role each plays on a commercial set.

Presenters:

DL Acken
DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

Aurelia Louvet
Aurelia Louvet is an award winning food stylist and cookbook author based on Salt Spring Island. Having lived and eaten around the world, Aurelia’s work delivers a unique combination of modern North American sensibility and classic European beauty.

 

The Art of Shameless Self Promotion

Hope Cohen—culinary expert, author, and television host—shares her insight on creating visibility within the wide world of food. She'll answer your questions on building a personal brand, becoming your own PR engine, networking outside of the box, and forging unique avenues of opportunity within your area of expertise.

Presenter:

Hope Cohen
Hope is a Culinary Expert, Author, and Television Host on a mission to expand viewers’ palates for global food and culture through storytelling. One belief stands central to her dynamic work: that the universal language of cuisine truly connects us all. This belief has taken Hope around the world, bringing international recipes from far and wide directly to your table. You’ve seen her on Rachel Ray, Dr. Oz, NBC 10, and fox 29 sharing her expertise for fast, fresh, and simple food that you can make at home. Drawing from her experience on television sets and in the back kitchens of celebrated chefs, Hope established Strawberryblonde®: a culinary consultancy. As CEO, Hope advises restaurateurs and culinary companies on the art of marketing, aesthetic concepts, and menu development.She is currently expanding her Crave brand into an international food and travel show. Hope is a mother of two and shares her time between Philadelphia, Manhattan, and Rome. She travels to be near the sea and in search of her next meal, but not always in that order. 

A Simplified Approach to Building Your Digital Brand

Establishing a digital presence that portrays the quality of your work and you, as a brand, is essential whether you are looking to gain new clients or to become a recognized expert. Yet, finding the time to do this often seems impossible. And where do you start?  What’s most important when it comes to reaching your goals? And, perhaps the biggest question, how do you have an engaging presence without posting every day or living on social media?

Prior to 2018, Carolyn Williams, PhD, RD had no professional online presence, but she knew she had to build one – and quickly – with a cookbook release coming in 2019. Carolyn will share how she did this with minimal time to devote, including how she gained 10k followers on Instagram in a year (without being glued to social media), her best tips and biggest lessons learned, and steps to help you determine where to invest time, energy and money to get the greatest return. 

Presenter:

Carolyn Williams, PhD, RD
Carolyn Williams, PhD, RD, is a culinary nutrition expert and cookbook author known for her ability to simplify healthy eating. A 2017 James Beard Journalism Award winner, Carolyn has developed a knack for breaking down complex science into tangible, bite-sized pieces that consumers are eager to read and use. She readily tackles the latest nutrition trends and fads, sharing both the good and bad aspects and then allowing readers to form their own opinions. 

Carolyn serves as a Contributing Editor for CookingLight.com and EatingWell.com, and her work is regularly featured on websites for Real Simple, Parents, Health, Allrecipes, Prevention, My Fitness Pal, and eMeals. Other work includes nutrient analysis, recipe development, menu planning, and teaching culinary arts and nutrition classes at a local community college where she is a tenured faculty member. 

As a busy mom of two (Madeline, age 12, and Griffin, age 9), Carolyn recognizes the need to get a healthy dinner on the table quickly and loves to share recipes and tricks for doing just that with her readers and followers. In June 2019, she released her latest cookbook, Meals That Heal: 100+ Everyday Anti-Inflammatory Recipes in 30 Minutes or Less, which teaches readers how to use the healing powers of food to improve overall health in quick, family-friendly recipes.

Food Truck Photo Shoot - Lunch Session Both Days

Meathead, the world-famous barbecue chef, will prepare lunch featuring steaks cooked Sous Vide Que, a term he coined, using a method he invented, called the “Afterburner.” The steaks will first be cooked sous vide and then seared in a charcoal chimney at well over 1000°F for one minute.

Bring your camera—you’ll want shots of this! After the cooking demo, there will be a quick demo shoot with a photographer and stylist in which you’ll get insights on how to style and shoot food “on the fly.”

This workshop session is limited to 40 attendees. You must sign up for this session.

Presenter:

Meathead
From 1978 to 1998, Meathead was a syndicated wine critic for the Washington Post and Chicago Tribune and ran AOL’s Food & Drink Network. He has taught at Cornell University’s School of Hotel Administration and Le Cordon Bleu in Chicago, and he has judged at food, wine, beer, and spirits competitions all around the world, including the Wine Olympics. He was the founder of The World Wine Championships, The World Beer Championships, and The World Spirits Championships.

Meathead studied photography and journalism as an undergraduate and was mentored by Jerry N. Uelsmann in the early 1970s. He did his MFA at the School of the Art Institute of Chicago and got the world’s first graduate degree in Art and Technology in 1977. He was recently nominated to the Barbecue Hall of Fame. There are only 25 living members.

Demo Lunch with CIA chef Josh Anderson/instructor - Lunch Session Both Days

Chef Josh graduated from The California Culinary Academy in 1997. After graduation, he worked outside of Detroit, Michigan at Café Bon Am and at Las Companas Country Club in Santa Fe, New Mexico before moving back to California.

This workshop session is limited to 40 attendees. You must sign up for this session.

Presenter:

Chef Josh Anderson
In 2000, Chef Josh joined The Culinary Institute of America at Greystone, where he has held many positions, including Executive Sous Chef of The Wine Spectator Greystone Restaurant, Demonstration Chef, and in his current role as Manager of Demonstrations in the Enthusiast department. He was also instrumental in helping to re-launch the restaurant in 2015, before coming back to Enthusiasts to teach weekly demonstrations and public cooking classes.

Tips to help you have a fun and fulfilling time at Food Photo Affair.

You’ve paid the fees, booked the flights, and arranged your hotel.  Now that you’re here, how will you make the most of your time?  This workshop will present ten tips to help you set your goals, meet the right people, and leave with new knowledge, connections and an action plan to help you grow as a professional.

Presenter:

Jamie Tiampo, Seefood Media
Jamie Tiampo is a James Beard Award-winning video producer and founder of SeeFood Media, a culinary video production & photography studio in New York City.  He is a partner in Top Round Chef Made Sandwiches with locations in Los Angeles, Irvine, San Francisco, Louisville and Dallas.  Jamie holds a BSBA from Washington University in St. Louis, a master’s degree in Food Studies from NYU, and a Grande Diplome from the French Culinary Institute. www.seefoodmedia.com

Portfolio Reviews (one session each day in the ballroom)

This time will be reserved for anyone wanting to have one of our top food photographers or food stylist review their work. Work can be online as well as printed and brought with you.

 

Presenters:

TBD