Workshops

Featured Workshops

Video Direction - Taking your photography from still to motion.

At the start of my career as a commercial photographer, I would have never imagined that one day I would be directing broadcast tv commercials. I only thought of myself as a still photographer. And that was a reasonable assumption to make - when the two industries were separated by the equipment they used, the technology employed, the educational requirements, and even the jargon spoken on set. Not to mention the cost of producing a still image vs a moving one. But today the two industries have more in common than differences. In fact, today I would argue that it’s unreasonable to think that you will only be a still photographer, and that you will never have the opportunity, or like me, be pushed into doing more than you ever imagined. 

 

In this workshop you’ll learn what’s required to transition from still photographer to director. We will discuss pre-production, how to craft director’s treatments, budgets, casting, and understanding the various job roles on set. We’ll talk about the skills you have as a still photographer that are transferable, and the skills you will need to acquire. This is not a technical session with equipment list and formulas - it is a high level overview of the process of going from Photographer to Director. 

Presenter

Teri Campbell

Teri Campbell is a Director, Photographer and Author. He has been named one of the 200 Best Ad Photographers Worldwide by Archive Magazine for 2020, and called a lighting master by PDN. His company, Teri Studios has become a destination for consumer packaged goods companies, restaurants, beverage and travel related businesses seeking original images and films for advertising and packaging. Clients include - Maker’s Mark, Kraft-Heinz, Fage, Marzetti, Kellogg’s and Sonic.

When not in the studio, Teri is a frequent speaker at leading industry conferences and universities. He is also the author of Food Photography and Lighting: A Commercial Photographers Guide to Creating Irresistible Images.

Beautiful Editorial Photography Vs Advertising Photography

Food photography is food photography, right? Not always. In this 45 minute presentation, food photographer Matt Armendariz and food stylist Adam Pearson will discuss the differences and similarities of preparing aspirational and beautiful images of food for cookbooks and magazines versus the often-stringent demands of large advertising clients. What if they both want the same thing? We'll discuss!

 

Presenters

Matt Armendariz
Matt Armendariz began his food career over 30 years ago, beginning as a visual artist for Whole Foods Market before becoming Creative Director and then moving to specialty retailer Bristol Farms. He traded in his cubicle for the camera, and has been photographing food and lifestyle for the past decade. Matt brings a true California vibrancy and joy to his work, with a client list that includes Chrissy Teigen, Target, Walmart, Coffee Bean & Tea Leaf, Panda Express, KFC, Taco Bell, Chipotle, and many others. He is the contributing photographer/author of over 35 cookbooks, and when he's not shooting, you'll find him at the gym teaching Zumba classes.

Adam Pearson
After a stint in culinary school, Adam realized he didn't "smoke enough and swear enough" to make it in the restaurant world, and it was a serendipitous opportunity to apprentice with a food stylist that set Adam's career in motion. Now, as one of the busiest working stylists on the West Coast, Adam brings his unique style to a variety of clients that include Chrissy Teigen, Target, Applebee's, US Foods, Kitchen Toke Magazine, Kohl's, and many others.

 

Business Growth and Expansion – Scale your business and increase revenue

A panel of photographers, stylists and branding experts will discuss business growth through digital marketing, expanding social media for your photography business and introducing video into your offerings.

 

Panelist

Teri Campbell
Denis Vivaldo
Christina Peters
Chris Chong

Moderator:

Hope Cohen

Hope is a Culinary Expert, Author, and Television Host on a mission to expand viewers’ palates for global food and culture through storytelling. One belief stands central to her dynamic work: that the universal language of cuisine truly connects us all. This belief has taken Hope around the world, bringing international recipes from far and wide directly to your table. You’ve seen her onRachel Ray,Dr. Oz,NBC 10, and fox 29 sharing her expertise for fast, fresh, and simple food that you can make at home. Drawing from her experience on television sets and in the back kitchens of celebrated chefs, Hope established Strawberryblonde®: a culinary consultancy. As CEO, Hope advises restaurateurs and culinary companies on the art of marketing, aesthetic concepts, and menu development.She is currently expanding her Crave brand into an international food and travel show. Hope is a mother of two and shares her time between Philadelphia, Manhattan, and Rome. She travels to be near the sea and in search of her next meal, but not always in that order. 

Find her on Instagram @icravephilly

The Art of Making You Hungry:

The remarkable story of food styling through the ages 

While it’s easy to think of food styling only in terms of our current fascination with the explosion of food photography on Instagram and other social media, lessons on how to  visually “invite the appetite,” through glorious food presentations go back as far as at least 1615, with other accounts of fantastic mediaeval banquets going back even further. Later through elegant illustrations, both cookbooks and food purveyors enticed consumers to eat with their eyes. And most recently, photography has inspired or maybe more accurately, frustrated home cooks to be more creative. Culinary historian and food stylist, Dan Macey will take us through a visual historical journey of the craft of making us all hungry. 

 

Presenter

Dan Macey

Dan Macey is the principal in dantasticfood, Inc. He celebrates twenty years of making consumers hungry while creating food for eye-appealing, mouthwatering images that appear in cookbooks, print advertising, and grocery stores, as well as on billboards, social media, food packaging, and in the mouths of celebrities on television. Dan is involved with corporate food recipe development, and he also writes about food and food history, contributing to such books as the James Beard award-winning Oxford Companion to Cheese, Savoring Gotham, and We Eat What? He’s also interested in food history and is the president of the Historic Foodways Society of the Delaware Valley. www.dantasticfood.com

How to Choose and Style Stunning Props for your Food Photography

In this workshop, Stephanie will show you how to choose props and surfaces that highlight the food, as well as the visual narrative of your photography. She will have plenty of gorgeous props on hand  to shop from and she will guide you through the process she takes for each when choosing props for each project. In the workshop, she will create a series of recipe driven images with props to enhance each recipe. 

Presenter

Stephanie Bohn

Stephanie Bohn is a prop stylist, styling educator and founder of The Proppe Shoppe, a prop rental house Austin, Texas. She is passionate about props and visual storytelling and the intersection of the two. She is greatly inspired by the photography community and looks for ways that she can serve photographers, stylists and creatives of all stripes. Although she is a vegetarian, her styling and prop work with world class barbeque restaurants has been featured in Garden and Gun and Texas Monthly magazines. Stephanie teaches in person and online photography and styling workshops with her business partner, Meg Mulloy, in a venture aptly named Bohn Mulloy. 

Agent or No Agent?

In this workshop you’ll learn everything they need to know when considering working with an agent. You’ll get the pros and cons, viewpoints of both sides of the partnership, learn about critical areas of agency contracts, and get tips on how to become “rep ready.” You’ll also learn about marketing options that are an alternative to traditional representation.

Presenter

Patti Schumann, Schumann & Company

Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Before, After and Some Behind the Scenes

Lights, Camera, Action! But wait … what happens when that water drop on the lettuce isn’t quite perfect? What do you do when the food is wilting while the crew gets the lighting just right? In this engaging workshop, you’ll experience the who, what, where, when and why of getting a food commercial produced. Kyle and Julie will give you the whole lowdown nitty-gritty, showing behind-the-scenes production clips and telling stories from their years of experience.

Presenters:

Kyle Bartlett
As the President of UD productions, Kyle Bartlett has been the driving force behind the company’s legacy of achievements, growing the company name and securing long-standing relationships with national clients. As Executive Producer, he is known for keeping even the largest productions on task and on budget. Kyle is a multiple Emmy award-winning director/producer and a member of the motion picture industry’s prestigious Director’s Guild of America. Since starting UD Productions, he has produced and been part of the creative process and directing of commercial productions for international clients such as Nissan, Blimpie, Volkswagen, US Airways, Barilla Pasta, Taco Time, and Cold Stone Creamery.

Julie Hettiger
A native of Western Carolina, Julie was raised in the food business. She has combined her love of food with her degree in photography to become a nationally recognized food stylist. Based in the culinary crossroads of Houston, Julie is knowledgeable in numerous cuisines of the world, bringing 35 years of award-winning experience to all types of media, including motion pictures, commercials, cookbooks, and product packaging. www.juliehettiger.com

Building a Strong Portfolio of Corporate Clients

You need a strong portfolio and great photography referrals to land corporate clients. Corporate clients have budgets to spend, unlike editorial work. Also, unlike editorial work, corporate clients have strict guidelines and a defined purpose. Corporate work is not trendy like editorial. Branching out into corporate work will increase your business income and help to promote longevity in your career. And corporate jobs often turn into long-term clients.

 

Attendees will learn:  

1. Where to find corporate clients. 
2. Some helpful and surprising tips for working successfully with them. 
3. How to charge for your services. 
4. How food styling techniques are necessary in corporate work.
5. What your job is in supporting the brand.

 

Presenters

Denise Vivaldo, Author, Food Stylist

As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.

Denise’s newest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.

Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Cindie Flannigan, Author, Food Stylist

Cindie starting working with DVG in 2001 after graduating Chef de Cuisine from the California Culinary Academy. Before culinary school, Cindie worked as art director for 20 years.

Cindie is an accomplished food stylist, recipe and cookbook developer, instructor, and kitchen manager. She has worked on some of the largest print, infomercial, series television, and celebrity cookbook projects since she started with Denise. Projects include Denise’s own books, two of which she co-authored: The Food Stylist’s Handbook, and Do It For Less! Parties.

Cindie engineers the Women Beyond A Certain Age podcast.

Robot in Motion

In this workshop, OMS Photo and Sisu will examine what it’s like to work with a motion control system. Over the course of three unique shots, they will show you how to sync up focus, lighting, human movements, contraptions and more with the robot. They’ll also reveal how to create shots that capture objects flying through the air.  Audience input and questions are encouraged!

Presenters

Jake Anderson, OMS Photo, Director

A rising star at OMS Photo, Jake Anderson spearheads the company’s capabilities while raising the bar every day. With a background in studio photography, Jake has a keen eye for lighting and visual impact. Though he may seem young, Jake has years of passionate video experience.

TJ Vissing, OMS Photo, Photographer

An owning partner of OMS Photo, TJ Vissing has decades of still photography experience with some of the world’s biggest brands and agencies. A master of composition and execution, TJ brings a patient hand and an even temper to everything he touches, including video.

Paul Lanterman, OMS Photo, Creative Teach

OMS Photo’s lead technical wizard, Paul Lanterman does much more than operate the motion control systems. With years of post-production, project management, and IT system experience, Paul is the guy we look to when we need an outlandish idea to work. His tenacity and direct collaboration with Sisu are why OMS is on the stage at Food Photo Affair.

Jacob Robinson, Director of Systems Engineering at Sisu

The original robot wrangler, Jacob got his start in robotics by programming knife-wielding robots. Since then he has worked on a wide variety of motion control and robotics projects, including knot-tying interactive robots and consumer electronic production testing machines. He is now the director of systems engineering and is one of the patent holders of KAISU.

Michael Morgan, Marketing Representative at Sisu

For several years, Mike designed circuit boards, cables, and electrical panels for Sisu's robot systems and was the lead electrical engineer for KAISU. Now, you'll find Mike at Sisu taking pictures, editing videos, and organizing events as he spearheads their marketing efforts. Mike is also a happy owner of a KAISU Cinema robot which he rents out in the Austin, TX area.

Hands-on Demo with KAISU Motion Video Robot

Discover the high-speed, mobile, synchronized motion video robot, KAISU, the easiest to program cinema robot ever created. You’ll see the entire package, including the high-speed robot arm, mobile pedestal, and synchronized FIZ control. Try a hands-on demo that allows you to program the robot yourself. You’ll capture a unique shot with only a few minutes of training.

Presenters

Jacob Robinson, Director of Systems Engineering at Sisu

The original robot wrangler, Jacob got his start in robotics by programming knife-wielding robots. Since then he has worked on a wide variety of motion control and robotics projects, including knot-tying interactive robots and consumer electronic production testing machines. He is now the director of systems engineering and is one of the patent holders of KAISU.

Michael Morgan, Marketing Representative at Sisu

For several years, Mike designed circuit boards, cables, and electrical panels for Sisu's robot systems and was the lead electrical engineer for KAISU. Now, you'll find Mike at Sisu taking pictures, editing videos, and organizing events as he spearheads their marketing efforts. Mike is also a happy owner of a KAISU Cinema robot which he rents out in the Austin, TX area.

Add Prop Stylist, Art Director or Culinary Producer to Your Business Services

Ready to stretch your creative wings, grow your career, make more money, and get even more recognition for your talent? Maybe it’s time to add related food styling services to your capabilities! In this workshop, you’ll learn what you need to know to market yourself as a prop stylist, art director or culinary producer. You’ll also learn how to document your talent and expand your website and social media presence.

Presenters

Denise Vivaldo, Author, Food Stylist
As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years’ experience, Denise has helped numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products. Her latest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering, and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows. Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Cindie Flannigan, Author, Food Stylist
Cindie started working with the Denise Vivaldo Group in 2001 after graduating Chef de Cuisine from the California Culinary Academy. Before culinary school, Cindie worked as an art director for 20 years. She is an accomplished food stylist, recipe and cookbook developer, instructor, and kitchen manager. She has worked on many large print, infomercial, series television, and celebrity cookbook projects since starting with DVG. Projects include Denise’s own books, two of which she co-authored: The Food Stylist’s Handbook and Do It for Less! Parties. Cindie engineers the Women Beyond A Certain Age podcast.

Delicious Moments - Bringing Food Trends to Life!

Get a visual overview of current food trends and how they are brought to life photographically and stylistically. You’ll see how industry trends translate into visual trends, and you’ll get a forecast of “what’s next.” Industry leader and award-winning photographer/director, Stephen Hamilton, will share his approach and offer the opportunity to direct teams of photographers and stylists on creating relevant and stunning images.

Presenters

Patti Schumann, Schumann & Company
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Stephen Hamilton, Director, Photographer, Publisher
Stephen Hamilton is a commercial food and beverage director and photographer based out of Chicago and New York. His work is visible almost everywhere you see images of beautiful food. From television, national magazines, online, cookbooks, packaging, international publications, food and photography blogs, to seven seasons of Top Chef as well as an influencer on social media with thousands of followers.

Stephen’s iconic work is renowned for its natural lighting style and tight taste appeal.His “real life” approach of capturing motion and images has garnered the attention of the largest brands in the world. Stephen has also appeared as a guest Quickfire judge on Top Chef Masters, has been interviewed by NBC, CBS and is a sought after authority on food photography.

Over the last 25 years, his work has won numerous awards; Graphis International, International Photography Master Cup and has also won recognition and awards from Communication Arts (CA), Photo District News (PDN), Graphis and How magazine.Stephen is also the publisher of the acclaimed online magazine, Who’s Hungry?® (whoshungrymagazine.com), which brings the worlds of photography and food together in one mouth-watering place. The magazine features his images, insights on creating food photography, recipes and essays from noted writers and celebrity chefs, food, travel, plus seasonal features. Stephen will be publishing his coffee table book coming out later this year.

RESET Marketing Boot Camp

Whether you’re just venturing out in the business, or you’re a seasoned pro looking to take it to the next level, this workshop will offer a hands-on overview of the steps you need to take to create a strategic marketing plan. You’ll walk away with an outline and a clear path to achieve your personal and professional goals.

Presenter:

Patti Schumann, Schumann & Company
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

The Key to a Winning Creative Treatment

This workshop covers the entire process of creating a kickass creative treatment, starting with the critical step of the initial creative call. You’ll see multiple real-life examples and learn all the important “do’s and don’ts” of both calls and treatments.

Presenters:

Patti Schumann, Schumann & Company 
Schumann & Company celebrates 25 years representing a select group of award winning photographers/directors noted for their distinct and visionary talent. Patti Schumann, agent and consultant, passionately combines her love of all things visual with her keen interest in finding strategic collaborative solutions. She tirelessly promotes industry standards through seminars, workshops and engagement with professional associations, colleges and universities.

Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.

Stephen Hamilton, Director, Photographer, Publisher
Stephen Hamilton is a commercial food and beverage director and photographer based out of Chicago and New York. His work is visible almost everywhere you see images of beautiful food. From television, national magazines, online, cookbooks, packaging, international publications, food and photography blogs, to seven seasons of Top Chef as well as an influencer on social media with thousands of followers.

Stephen’s iconic work is renowned for its natural lighting style and tight taste appeal.His “real life” approach of capturing motion and images has garnered the attention of the largest brands in the world. Stephen has also appeared as a guest Quickfire judge on Top Chef Masters, has been interviewed by NBC, CBS and is a sought after authority on food photography.

Over the last 25 years, his work has won numerous awards; Graphis International, International Photography Master Cup and has also won recognition and awards from Communication Arts (CA), Photo District News (PDN), Graphis and How magazine.Stephen is also the publisher of the acclaimed online magazine, Who’s Hungry?® (whoshungrymagazine.com), which brings the worlds of photography and food together in one mouth-watering place. The magazine features his images, insights on creating food photography, recipes and essays from noted writers and celebrity chefs, food, travel, plus seasonal features. Stephen will be publishing his coffee table book coming out later this year.

Photographing Your Own Cookbook

Lots of food photographers are also food writers looking to create a cookbook, whether through a publisher or via self-publishing. When all the work is on you, it can feel overwhelming. In this workshop, you’ll get a step-by-step, start-to-finish plan for photographing your book.

Topics include designing your photography timeline, working with a publisher (when applicable), details to keep in mind about the photos (how they will be cropped, layout considerations), the problem of “style fatigue,” how cookbook photography differs from website photography, best practices for the cover, and securing outtakes to help promote the book as you work towards the publication date.

Presenter

Lori Rice
Lori Rice is the owner of the content creation company Fake Food Free Productions that provides food photography, styling, and food writing from her home studio in Central California. She is also the founder of the CreatingYOU photography courses and online workshops that help food artisans and entrepreneurs create images they can proudly use to market their businesses (launching January 2020). Lori is the author and photographer of many books, including Food on TapCooking with Craft Beer (2017) and Beer Bread (2020), both from The Countryman Press. Some of her clients include California Olive Ranch, Lucini Artisan Oils and Sauces, Petaluma Poultry, Hood River Distillers, California Fig Advisory Board, Oregon Hazelnuts, and The Mushroom Council.

Photographing Sous Vide

Over the last 5 years the popularity of sous vide has grown exponentially as hundreds of thousands of new cooks and hundreds of companies have embraced it. While this is a great opportunity for photographers, photographing sous vide presents its own unique challenges, including underwater photography, photography in plastic, and large equipment.

In this workshop, you’ll learn the process to better understand what consumers and equipment manufacturers are looking for and how to overcome the challenges inherent in sous vide photography.

Presenters:

Jason Logsdon
Jason Logsdon is a bestselling author, public speaker and passionate home cook who loves to try new things, exploring everything from sous vide and whipping siphons to blowtorches, foams, spheres and infusions. He has published 14 cookbooks that have sold more than 60,000 copies, including the bestselling Modernist Cooking Made Easy: Sous Vide and the Official Instant Pot Sous Vide Cookbook. He runs AmazingFoodMadeEasy.com, one of the largest sous vide and modernist cooking websites and is the president of the International Sous Vide Association.

Lori Rice
Lori Rice is the owner of the content creation company Fake Food Free Productions that provides food photography, styling, and food writing from her home studio in Central California. She is also the founder of the CreatingYOU photography courses and online workshops that help food artisans and entrepreneurs create images they can proudly use to market their businesses (launching January 2020). Lori is the author and photographer of many books, including Food on Tap:  Cooking with Craft Beer (2017) and Beer Bread (2020), both from The Countryman Press. Some of her clients include California Olive Ranch, Lucini Artisan Oils and Sauces, Petaluma Poultry, Hood River Distillers, California Fig Advisory Board, Oregon Hazelnuts, and The Mushroom Council.

Tell Us What Ails You: A Food Stylist / Food Photographer Relationship Discussion

Get ready for a spirited discussion with a host of stylists and photographers as they review—with friendly good humor, of course--the challenges and issues each group faces while working together with client to create beautiful food images.

Topics our panel will address include:

  • The craziest thing you were asked to style/photograph
  • Production disasters or extreme conditions
  • The craziest thing a client did on set
  • Pet peeve of yours that stylist/photographers do
  • Have you ever turned down work? Why?
  • Do you look for photographers to test with regularly?
  • Do you look for stylists to test with regularly?
  • How do you find your stylists?
  • Have you ever hired a stylist just by seeing his or her website alone with no prior meeting or referrals?
Moderators:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

 In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines. 

Jeffrey Martin
Jeffrey Martin brings an experienced eye for art direction and design to his work as a food stylist. His career began by executing marketing ideas as art director and photo editor for such high profile brands as Kraft Foods, Procter and Gamble, and CitiBank. Always interested in food, for eight years Jeffrey also created stunning contemporary wedding cakes and desserts in his wedding bakery. As an expert in both the photographic process and food preparation, Jeffrey has the rare combination of skills to deliver food styling that allows the entire process of the shoot to run smoothly. Clients include Kroger, Oscar Meyer, Armour Foods, Kelloggs, SunChips, Green Mountain Coffee, and many others. He has also contributed his skills to a variety of publications, including the Living Artfully cookbook.

Stop Chasing the Sun and Learn How to Use Artificial Light

In this workshop you’ll learn about the four most common types of artificial lights used in photography, discover their pros and cons, and see options and price ranges for each. You’ll also learn a super easy lighting set up that you can do at home or in a restaurant.

Presenter:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

 In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines. 

Three Steps to Getting Food Photography Clients That Actually Pay Well

Presenter Christina Peters has been a professional food photographer for the last 26 years. In this workshop, she’ll show you all the different types of food photography clients you can have – there might be some you’ve never thought of! She’ll also reveal several different methods you can use to scout potential clients and an easy marketing plan you can implement to acquire them.

Presenter:

Christina Peters
Christina Peters is an award-winning photographer and has been taking pictures since she was eight years old. She grew up in Newark, Delaware, moving to California in 1989 to attend Art Center College of Design. There she received her second degree in photography in 1993 and has been shooting ever since. She has concentrated on food photography for the last 16 years.

In 2010, Christina started her Food Photography Blog and started teaching food photography workshops in 2011 at her studio in Marina Del Rey, California. In 2017 she launched the first membership site about food photography called the Food Photography Club. This site is dedicated to all things food photography, with video content, live webinars, and a private community to teach you how to be a professional food photographer. Clients include Arby's, Baja Fresh, Bath and Body Works, Bristol Farms Markets, Brookside Chocolates, and numerous others. Christina has also contributed her skills to various cookbooks, several ad agencies, design firms, and national magazines.

Light Painting

Meathead is a nationally renowned chef, widely published New York Times bestselling author and an accomplished photographer. In this workshop he’ll explain the theory, procedures and tools of “light painting,” a photographic technique he’s employing for his next book, The Meathead Method, Barbecue Science Meets Art.

The technique involves 20 to 30 second exposures made in a totally dark studio where the only light source is a tiny pen light. The results have a unique deep, rich chiaroscuro look that connects directly to the theme of the book which explores culinary art and craft. You’ll see examples of his work, as well as the work of other light painters, including Dave Black and Harold Ross.

Presenter:

Meathead
From 1978 to 1998, Meathead was a syndicated wine critic for the Washington Post and Chicago Tribune and ran AOL’s Food & Drink Network. He has taught at Cornell University’s School of Hotel Administration and Le Cordon Bleu in Chicago, and he has judged at food, wine, beer, and spirits competitions all around the world, including the Wine Olympics. He was the founder of The World Wine Championships, The World Beer Championships, and The World Spirits Championships.

Meathead studied photography and journalism as an undergraduate and was mentored by Jerry N. Uelsmann in the early 1970s. He did his MFA at the School of the Art Institute of Chicago and got the world’s first graduate degree in Art and Technology in 1977. He was recently nominated to the Barbecue Hall of Fame. There are only 25 living members.

Styling for the Social Scene

Business is moving faster than ever and everyone seems to want more for less. That means you need to learn how to get the most out of your photo shoot. In this workshop, you’ll learn how to set yourself up for success with effective early project management and the range of skills you need to effectively work with your team. You’ll discover how to capitalize on short list execution and add some simple styling shortcuts to your repertoire so you can give your clients more than they’re asking for.

Presenter

Rachel Sherwood

Rachel is the founder of Impressions at Home Culinary Program and author of The Pretty Plate: Making Everyday Meals Magnificent. A graduate of Le Cordon Bleu, she has worked as a food stylist for the past 16 years with a wide range of clients for print advertising, packaging, cookbooks, social campaigns and television. She offers in-house corporate food styling and social media training. Rachel has also showcased her skills several times on local media, revealing to viewers how to make life in the kitchen easier and more enjoyable. You can learn more about private events and view Rachel’s classes and workshops at www.impressionsathome.com.

Commercial Packaging Photography

The most expensive line item in a food brand’s marketing budget is for package design. A product’s packaging--from the actual container to information on the label or package front--is the personification of what a brand is. It sends an invitation to consumers to stop, look, read, and BUY.

So, what does it take to make a packaging project work? What makes a studio team effective in bringing a 2-D design to life within the tight parameters of a label that may be no larger than your hand? What’s it like to be a virtual part of design testing, to communicate with agencies, clients and art directors, and to collaborate with the rest of the creative team? We’ll discuss handling challenging food in the kitchen, styling under camera, and best lighting/shooting practices that take printing methods into consideration. Learn from a veteran design/photography team with over 30 years of working on national food brands.

Presenters:

Lisa Golden Schroeder
A well-seasoned food stylist, Lisa’s background is in food science and journalism, with a classic culinary education in France. She’s worked in the Minneapolis-St. Paul area for most of her career--a longtime hub of creatively effective commercial and editorial food work—where she’s had the opportunity to develop her personal style and collaborate with truly talented designers and photographers. She’s deeply interested in understanding the stories behind food cultures and is inspired by people and the places she’s been, including her own backyard. Lisa co-founded the blog 2fish1dish.com with food shooter Dennis Becker. Together, they co-authored an award-winning book, "Untamed Mushrooms: From Field to Table" (finalist for best cookbook photography & styling at this year’s IACP).

Dennis Becker
Dennis Becker is a successful Minneapolis-based commercial photographer.  He specializes in food photography and has worked with local and international food companies.  His work can be seen in cookbooks, magazines, billboards, food packaging and social media. He has extensive experience working with advertising agencies, design groups and corporate in-house companies throughout the country. Dennis recently collaborated on a book called Untamed Mushrooms: From Field to Table (Minnesota Historical Society Press). It’s a guide for foraging for wild mushrooms and a cookbook, taking you from the hunt to the kitchen. The book is meeting with great success in the industry.

Scott Kazukewicz
Scott Kazukewicz is a Minneapolis-based art director with over 25 years of experience in branding, packaging, print and video.  Living in a food and design city, he enjoys the privilege of collaborating with amazing agencies, photographers, and stylists.  Over the years, he’s developed a particular love for package design and food photography.  In 2005, after honing his design and leadership skills in a corporate in-house design group and package design firm, he established a successful freelance business.  Among his clients are many Fortune 500 companies, including Target, General Mills, Pillsbury, Hormel, Kraft and Kroger.  His recent packaging art direction includes Target-owned brands (Good and Gather, Archer Farms and Market Pantry), Progresso Soup, Yoplait Yogurt, Betty Crocker baked goods and Nature Valley Granola Bars.

Shooting With Chefs: A Chef’s Perspective

This course will give you tips on how to interact and work with chefs for photo shoots from a chef’s perspective, hosted by a chef/photographer.

Topics will include:

  • The mind of the chef
  • What needs to happen before the shoot
  • Working with—and not against—the chef
  • Post-shoot follow up
Presenter:

Rhonda Adkins

Rhonda is a food photographer and chef. She attended the Rocky Mountain School of Photography and Auguste Escoffier School of Culinary Arts and has a BS in Adult Education. She’s the education director at Bella Cucina Cooking School and manages an international market with a take-n-go deli. She also travels throughout Western Montana, teaching as a Chef to School consultant. As a photographer she’s been published in national and local magazines and newspapers. Although a full-time chef now, she still writes and works as a freelance photographer for the Great Falls Tribune and Go Daddy’s social media.

Full-time to Freelance: An Insider's Guide to becoming a Freelance Food Stylist

The decision to move from a “regular” job into a freelance career is exciting, a bit brave, and very often nerve wracking. Drawing on their personal experience in the field, veteran Food Stylists Laurel Ziemienski and Kathryn Conrad have compiled a list of tips, tricks, practical information and (often humorous) personal cautionary tales aimed at helping ease the transition from a traditional 9-5 into the Freelance arena. While the focus is on the beginner, seasoned professionals will find plenty of intriguing, creative ideas in this presentation that can be used in their own endeavors.

 

Topics covered will include:
creating your own PR
creating a network
riding out the lean times
What to charge
…and many more related topics

This will be a fast paced, fun discussion with opportunities to dive deep into certain topics. Hand-outs will be provided and speakers will make themselves available throughout the conference and after for follow up discussions.

Presenters:
Laurel Ziemienski

Laurel has been working in the freelance world of photography and video for over 20 years, starting out as a wardrobe stylist and eventually landing on food styling. Her work as a food stylist has appeared in national TV commercials, print advertising, online recipe videos and editorial projects. She won 2nd place for Best Food Styling Editorial in the 2019 Food Photo Affair contest in addition to other awards for both food styling and recipe writing. Laurel’s clients include Jack Daniels, Bon Appetit, Conde Nast, Kraft, Crate & Barrel, Corona, Frigo, KFC, Jimmy Dean, Hidden Valley Ranch, Taste of Home Magazine and more.

Kathryn Conrad
Kathryn is a 20+ year veteran Food Stylist and Recipe Developer with a host of clients including Bon Appetit, Conde Nast Travel, Johnsonville Sausage, Campbell Soup, Pampered Chef, Pillsbury, Duncan Hines, Anheuser Busch, Cooking Light Magazine and more.

 

Lighting and styling for beverage photography Sponsored by Fortessa

Beverage photography requires advanced understanding of lighting, glass and reflective surfaces, and the behavior of liquids. Beyond the technical knowhow intriguing beverage imagery also requires imagination, collaboration and a story-driven creativity.

 

Stylist Alysia Andriola and photographer Dawn Heumann will walk you through unique lighting setups for beverage photography in this 90-minute workshop. This workshop will cover everything from on-brand concept development and how to create a story, to photographer stylist relationship and the creative process, to bottle prep. We will walk you through styling and lighting decisions, and you will see out creative process as we work towards a finished image.  

*This workshop will be done using 100% controlled lights and attendees should have some basic knowledge of lighting and strobes.

Presenters:

Dawn Heumann
Dawn is a commercial and editorial food and beverage photographer and storyteller. She is known for combining the technical and the emotional to tell a brand’s story with feeling and accuracy.

She holds a BA in Philosophy and an MFA in Fine Art Photography. In Dawn’s 15-year career as a photographer she has worked her way from a wedding and portrait photographer to student to an assistant and studio manager to a commercial photographer with representation in Los Angeles and New York.

Alysia Andriola
Alysia is a conduit for fluid creativity, interpreting ideas and shaping narratives. She turns life into art, chaos into calm and stories into aspirations.

She works from scratch to build a universe—of the seen and unseen—that engages the viewer’s imagination.

After over 20 years in the business she makes magic happen and is the boss of whichever city she’s in. 

 

Styling Green: Sustainability and Food Waste in Food Styling

Environmental sustainability and reducing food waste are big issues in food these days. Chefs like Dan Barber are talking about it and the late Anthony Bourdain even produced a film about food waste called, "Wasted: The Story of Food Waste." The food industry as a whole is thinking about the amount of food we all throw out, and finding ways to reduce waste and our carbon footprint all along the food cycle, from farm to table. This includes trends toward eating locally, cooking leaf to stem and nose to tail, and exploring new types and untraditional types of food to grow, forage, and cook, such as insects, grains, “trash fish,” and “ugly produce.” 

 

Presenters:

Carolyn Zezima
Carolyn Zezima is a sustainability expert and the president of NYC Foodscape, a sustainable food systems and healthy living consulting business. She is the author of Sustainable Affordable Housing Management (Vendome Real Estate Media, 2016) and has written about sustainability for numerous publications. For the past ten years, she has worked with food and farming enterprises and food policy organizations to promote healthy sustainable food systems, urban agriculture, school gardening programs, and regional farming, including founding The Talking Farm, “The Farm with Something to Say,” an urban farming and educational enterprise in Evanston, Ill. Previously, she has worked in food as a chef, stylist, food writer, publicist and caterer in San Francisco, Chicago and New York, and attended the California Culinary Academy in San Francisco. http://blog.nycfoodscape.com. 

Denise Vivaldo
As a classically trained chef and consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.

Denise’s newest project is her podcast, Women Beyond A Certain Age. She is also a popular contributing blogger to the Huffington Post. She teaches food styling, business, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.

Denise is the author of nine books, including The Food Stylist’s Handbook, 2nd edition, winner of numerous awards and considered to be the food styling bible.

Dan Macey
Dan Macey is the principal in dantasticfood, inc., celebrating twenty years of making consumers hungry creating food for eye-appealing and mouthwatering images that appear in cookbooks, in print advertising, in grocery stores, on billboards, on social media, on food packaging, and in the mouths of celebrities on television. Besides food styling, Macey is also involved with corporate food recipe development and also writes about food and food history, contributing to such books as the James Beard award-winning Oxford Companion to Cheese, Savoring Gotham and We Eat What? He is also interested in food history and is the president of the Historic Foodways Society of the Delaware Valley.

The on-set client: Translating art direction into a beautiful image.

Beyond the initial client contact, pre-production meeting, photo brief, and being on-set the day of the shoot, there are many ways an art director talks about, writes and conveys each concept. Photographers and stylists need to be able to understand the art directors concept and translate that concept into a beautiful image. Whether it's the first time you see the concepts during the shoot or the client involves a photographer and stylist earlier in the process, each member of the photo teams needs the skills to understand what an art director/clients goals might be. How can you broaden your understanding of art direction translating into beautiful images? Join seasoned art director and food stylist Jeffrey Martin revealing the secrets of photo shoot art direction.

 

Presenter:

Jeffrey Martin
Jeffrey Martin brings an experienced eye for art direction and design to his work as a food stylist. His career began by executing marketing ideas as art director and photo editor for such high profile brands as Kraft Foods, Procter and Gamble, and CitiBank. Always interested in food, for eight years Jeffrey also created stunning contemporary wedding cakes and desserts in his wedding bakery. As an expert in both the photographic process and food preparation, Jeffrey has the rare combination of skills to deliver food styling that allows the entire process of the shoot to run smoothly. Clients include Kroger, Oscar Meyer, Armour Foods, Kelloggs, SunChips, Green Mountain Coffee, and many others. He has also contributed his skills to a variety of publications, including the Living Artfully cookbook.

“The Importance of Synergy: The Agency, Food Stylist and Photographer” The sum of all parts is greater than those of separate individuals.

In this lively workshop you will learn how to increase your own effectiveness and synergy between all parties when working with any Agency. Leadership, responsibility, sharing knowledge, and with true collaboration creates a team that is results driven for your clients and the future. Understand the real role of the agency and art director; what do art directors really mean? they aren’t always right are they? and working with crappy ones!

Come into my world for a day…

 

Presenter:

Chris Chong

Chris has been in the creative industry for well over 30 years. He is responsible for the overall business and creative performance of his agency through strong thought leadership, especially in the food and beverage categories, partnering with clients around the global in such countries as China, Singapore, Thailand, Hong Kong, the U.S., Australia and New Zealand. As a specialist in brand and packaging creation, Chris’ passion for food imagery that transports you to another place has grown. He firmly believes in his creative philosophy of “only eat food made by humans.” Chris loves to travel with his wife Leanne and their 3 teenage children, with sampling the local foods always high on his list. He also has a serious love of music. Just ask him about his guitar collection.

Cookbooks: Telling the whole story through images

This workshop will take participants through the process of telling food stories with images. Whether it’s a cultural representation, geographical journey, or folkloric expository, participants will learn the key frames involved in putting together a complete tale. Taught through visual presentation and Q&A.

Presenter:

DL Acken

DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

I Saw The Light: Mastering natural lighting

A workshop focused on the art of natural light. Many photographers work with natural light; this workshop will instruct participants in the art of harnessing that light source no matter the setting or conditions. We’ll work the problem for direct sun, deep overcast, and shooting on location. Taught through visual presentation and exemplary shoot.

Presenter:

DL Acken
DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

 

It Takes Two: The working relationship between photographer & stylist

Never underestimate the power of a good stylist! This workshop will introduce participants to the role of a food stylist for a commercial shoot. Award winning stylist Aurelia Louvet will explain what she carries in her styling kit and will work with photographer DL Acken to produce a styled image exemplifying the role each plays on a commercial set.

Presenters:

DL Acken
DL Acken is an international food writer and photographer based between the West Coast of Canada, the Eastern United States, and the UK. Her photography aims to engage people more closely with the world around them, and with the love of food that feeds body and soul.

Aurelia Louvet
Aurelia Louvet is an award winning food stylist and cookbook author based on Salt Spring Island. Having lived and eaten around the world, Aurelia’s work delivers a unique combination of modern North American sensibility and classic European beauty.

 

The Art of Shameless Self Promotion

Hope Cohen—culinary expert, author, and television host—shares her insight on creating visibility within the wide world of food. She'll answer your questions on building a personal brand, becoming your own PR engine, networking outside of the box, and forging unique avenues of opportunity within your area of expertise.

Presenter:

Hope Cohen
Hope is a Culinary Expert, Author, and Television Host on a mission to expand viewers’ palates for global food and culture through storytelling. One belief stands central to her dynamic work: that the universal language of cuisine truly connects us all. This belief has taken Hope around the world, bringing international recipes from far and wide directly to your table. You’ve seen her on Rachel Ray, Dr. Oz, NBC 10, and fox 29 sharing her expertise for fast, fresh, and simple food that you can make at home. Drawing from her experience on television sets and in the back kitchens of celebrated chefs, Hope established Strawberryblonde®: a culinary consultancy. As CEO, Hope advises restaurateurs and culinary companies on the art of marketing, aesthetic concepts, and menu development.She is currently expanding her Crave brand into an international food and travel show. Hope is a mother of two and shares her time between Philadelphia, Manhattan, and Rome. She travels to be near the sea and in search of her next meal, but not always in that order. 

Artificial Light Demystified and Simplified

This is a game changer. Overcome the mystery and anxiety of getting into artificial light and free yourself to shoot anywhere at any time. Suzanne Clements (photographer & stylist, Central Florida) demonstrates how to simply create two distinct natural light looks using a single artificial light source. See how she creates her work with this simple method and learn what you’ll need to create your own artificial light setup.

 

Presenter:

Suzanne Clements
Suzanne Clements is an award-winning food photographer and stylist based in sunny Central Florida. The challenge, detail, and problem solving of food photography have been her wheelhouse for over eight years and she’s been a professional photographer for over thirteen. Suzanne revels in the collaboration with her teams from idea conception to the final processing of the finished image. When she’s not in the studio on a client project, she can be found on the lecture circuit or on the seat of her mountain bike exploring the outdoors.

 

A Simplified Approach to Building Your Digital Brand

Establishing a digital presence that portrays the quality of your work and you, as a brand, is essential whether you are looking to gain new clients or to become a recognized expert. Yet, finding the time to do this often seems impossible. And where do you start?  What’s most important when it comes to reaching your goals? And, perhaps the biggest question, how do you have an engaging presence without posting every day or living on social media?

Prior to 2018, Carolyn Williams, PhD, RD had no professional online presence, but she knew she had to build one – and quickly – with a cookbook release coming in 2019. Carolyn will share how she did this with minimal time to devote, including how she gained 10k followers on Instagram in a year (without being glued to social media), her best tips and biggest lessons learned, and steps to help you determine where to invest time, energy and money to get the greatest return. 

Presenter:

Carolyn Williams, PhD, RD
Carolyn Williams, PhD, RD, is a culinary nutrition expert and cookbook author known for her ability to simplify healthy eating. A 2017 James Beard Journalism Award winner, Carolyn has developed a knack for breaking down complex science into tangible, bite-sized pieces that consumers are eager to read and use. She readily tackles the latest nutrition trends and fads, sharing both the good and bad aspects and then allowing readers to form their own opinions. 

Carolyn serves as a Contributing Editor for CookingLight.com and EatingWell.com, and her work is regularly featured on websites for Real Simple, Parents, Health, Allrecipes, Prevention, My Fitness Pal, and eMeals. Other work includes nutrient analysis, recipe development, menu planning, and teaching culinary arts and nutrition classes at a local community college where she is a tenured faculty member. 

As a busy mom of two (Madeline, age 12, and Griffin, age 9), Carolyn recognizes the need to get a healthy dinner on the table quickly and loves to share recipes and tricks for doing just that with her readers and followers. In June 2019, she released her latest cookbook, Meals That Heal: 100+ Everyday Anti-Inflammatory Recipes in 30 Minutes or Less, which teaches readers how to use the healing powers of food to improve overall health in quick, family-friendly recipes.

Food Truck Photo Shoot - Lunch Session Both Days

Meathead, the world-famous barbecue chef, will prepare lunch featuring steaks cooked Sous Vide Que, a term he coined, using a method he invented, called the “Afterburner.” The steaks will first be cooked sous vide and then seared in a charcoal chimney at well over 1000°F for one minute.

Bring your camera—you’ll want shots of this! After the cooking demo, there will be a quick demo shoot with a photographer and stylist in which you’ll get insights on how to style and shoot food “on the fly.”

This workshop session is limited to 40 attendees. You must sign up for this session.

Presenter:

Meathead
From 1978 to 1998, Meathead was a syndicated wine critic for the Washington Post and Chicago Tribune and ran AOL’s Food & Drink Network. He has taught at Cornell University’s School of Hotel Administration and Le Cordon Bleu in Chicago, and he has judged at food, wine, beer, and spirits competitions all around the world, including the Wine Olympics. He was the founder of The World Wine Championships, The World Beer Championships, and The World Spirits Championships.

Meathead studied photography and journalism as an undergraduate and was mentored by Jerry N. Uelsmann in the early 1970s. He did his MFA at the School of the Art Institute of Chicago and got the world’s first graduate degree in Art and Technology in 1977. He was recently nominated to the Barbecue Hall of Fame. There are only 25 living members.

Demo Lunch with CIA chef Josh Anderson/instructor - Lunch Session Both Days

Chef Josh graduated from The California Culinary Academy in 1997. After graduation, he worked outside of Detroit, Michigan at Café Bon Am and at Las Companas Country Club in Santa Fe, New Mexico before moving back to California.

This workshop session is limited to 40 attendees. You must sign up for this session.

Presenter:

Chef Josh Anderson
In 2000, Chef Josh joined The Culinary Institute of America at Greystone, where he has held many positions, including Executive Sous Chef of The Wine Spectator Greystone Restaurant, Demonstration Chef, and in his current role as Manager of Demonstrations in the Enthusiast department. He was also instrumental in helping to re-launch the restaurant in 2015, before coming back to Enthusiasts to teach weekly demonstrations and public cooking classes.

Tips to help you have a fun and fulfilling time at Food Photo Affair.

You’ve paid the fees, booked the flights, and arranged your hotel.  Now that you’re here, how will you make the most of your time?  This workshop will present ten tips to help you set your goals, meet the right people, and leave with new knowledge, connections and an action plan to help you grow as a professional.

Presenter:

Jamie Tiampo, Seefood Media
Jamie Tiampo is a James Beard Award-winning video producer and founder of SeeFood Media, a culinary video production & photography studio in New York City.  He is a partner in Top Round Chef Made Sandwiches with locations in Los Angeles, Irvine, San Francisco, Louisville and Dallas.  Jamie holds a BSBA from Washington University in St. Louis, a master’s degree in Food Studies from NYU, and a Grande Diplome from the French Culinary Institute. www.seefoodmedia.com

Portfolio Reviews (one session each day in the ballroom)

This time will be reserved for anyone wanting to have one of our top food photographers or food stylist review their work. Work can be online as well as printed and brought with you.

 

Presenters:

TBD